The reason everyone loves SEO

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Your PPC campaign requires quality landing pages in …

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Understanding 301 redirects in relation to your marketing strategy

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients …

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An SEO attempt may only seem like a failure in the beginning

With such a large community, WordPress has many many SEO based plugins that can now be used to avoid many negative effects that may be caused by a default WordPress website in terms of SEO. Media planning commences with a target market analysis. Have you tried listing your organisation in …

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How Google Handles Javascript Redirects

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the …

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Creating quality content on a regular schedule can be a challenge

Instead of using overly spun content, we can instead choose to use high-quality manually written content. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every …

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Is blogs a Google ranking signal?

It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. I assume all of us are already creating quality, useful content by default. A local park can be dramatically improved by adding playground equipment from …

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Your key to success: domain authority

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

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Jumpstarting a new content marketing initiative

If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Brands carry both tangible and intangible elements. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

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Quick tips regarding javascript

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you …

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Taboos about domain authority that you should know

They compare the performance and context of your content to the strength of your keywords. A new group of agencies specializes in developing digital services. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two …

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Think about googlebot crawlers from the start

Google continues to maintain that meta descriptions don't help with rankings whatsoever. The canonical URL tells you / Google what the source of a page is. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

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Natural language processing using keyword research

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of …

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The latest trends in analytics

The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. The three types of search algorithms are on-site, off-site, and whole-site algorithms. A business model that calls for generating revenue by selling ads operates in a …

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Types of site changes brought on by offsite SEO

The monitoring phase comprises just that: monitoring. A brand's position is never completely fixed. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. I couldn't begin to think I could afford a wonderful old rocking …

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What everyone ought to know about domain authority

Data must be sliced and diced from different dimensions to show trends. These items include the titles for your pages, meta descriptions and H tags. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage …

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Structure your content

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

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Want a thriving business? Focus on link bait

If you've written your content so that Google can understand it, you're already doing a great job. To be effective, an SEO strategy should match the message to the appeal and executional framework. Wouldn't it be great to give Google & Bing a list of all the pages we want them …

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I bet you didn't know this about RSS feeds

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. These can help people to quickly scan the page and find the information they're looking for. It's …

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