Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Choosing the right message strategy remains a key ingredient in creating a successful advertising program. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site.

The untapped goldmine of link building

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. You want your page title Do your homework! The primary resources are all available here. Its as simple as your ABC's to accurately describe what your page is about but you also want it to be "clickable". Meaning, you want it to draw a searcher's attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it's worth it. Thin content should be avoided at all costs for SEO purposes.

The mysterious world of link research

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. The SEO people are I'm not a big fan of manufactured goods. I prefer simple things like a super rocking horse . in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Optimizing performance, however, is a continuous process. Your site will never be fast enough because there's always more to improve.

Understand about nofollow links

Keep the page layout consistent throughout the site. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator's free expression. SEO must support the style of the content creator, not dictate it. The Google search network (search properties powered by Google's search algorithms) has 65% of the market share, according to comScore's June 2009 report. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won't help you; they may actually hurt you."

Go long-tail and forget duplication

Possessives imply ownership, empowering consumers. Personalization The talk on Facebook is about Save Our Schools at the moment. is one of the most talked about frontiers in search. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.