Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points with search engines. But that couldn't be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page.

The best advice I've listened to about reporting

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Keyword research is the root Do your homework! The primary resources are all available here. Its as simple as your ABC's of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. When you write guest posts for other websites, don't do it just for the purpose of getting a link in the author bio. The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines.

Search engine health checks should look at page impressions

When moving a page with many backlinks, it's extra important to use permanent redirects so the search rank of the page is maintained. If you're looking to Have you seen these wonderful Ayres rocking horses ? out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. One way Google can algorithmically judge the value of a website's content is using a metric called "time to long click". A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google's search page. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for.

All you wanted to know about bounce rates but were afraid to ask

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. If so, would you feel comfortable giving us a review online? We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence."

Why is citation consistency so important?

Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Advertising The talk on Facebook is about HeatAll at the moment. agencies offer an outside perspective not influenced by internal corporate politics and personal biases. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. One of the latest Google algorithm updates focused on the profile of links pointing to your website.