Traditional marketing / advertising is outbound, meaning you have to disrupt people's attention in order to communicate your message (i.e. Mobile differs from other media in ways that result in both opportunities and challenges for marketers. The higher the price, the more time an individual spends searching for information. My …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Links from longer form, evergreen content (a 1,000+ word article that's been popular for a …

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. These can help people to quickly scan the page and find the information they're looking for. It's …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Through checkout scanners, retailers know which products and brands are selling. You will need to present information in an easy-to-follow fashion. Data analysis should be the cornerstone of your …

First, stop assuming SEO is dead because the rules changed. Everything below that visible area merely serves to provide enough content for search engines. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all …

Data analysis is another critical role for the SEO in charge of a search program. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. In advertising, a creative often features a product with multiple …

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Your focus should be less on your rankings and more …

You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search …

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Organic results can be lifted up with the combination of conversion and SEO plans. Good photos are good sales tools! They can often be far too specific, far too …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Testing and tracking how a site is doing is a must. .It allows …

Spend more time on it than you would a typical piece of content. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year There are many ways …

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality …

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a …

Many SEO teams seek to locate individuals to share information and other facts about a brand. Find out which channels are driving traffic to your competition . Moving on from generic keywords, you can decide to add more information into the keyword. By adding keywords in the right places, you make …

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Different variations of this method abound. From news aggregation to …

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Without a …

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. Lots of repeat customers will pay more to have special privileges. The way you organize …

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. They compare the performance and context of your content to the strength of your keywords. Long Tail …

Real value generates traffic, followers, engagement and backlinks. In terms of consumer decision-making processes, both attitudes and values carry influence. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. I always thought if it improves user experience …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. URL - This is the actual address where the page lives. This isn't super important to the searcher …

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. If you apply this term to web design and online marketing, the …

Paid ads are increasingly getting much more reach. As you can see SEO has both its benefits and its disadvantages. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand - don't think of what links are good for SEO, but instead …

Just think about this for a moment. Stock-photos are the worst. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. By refining your keywords, you can minimize your competition drastically, as well as boost traffic …

Make no mistake: Google and others do index sites sitting on free hosts. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Target one market at a time, build traffic by using one or two guerrilla techniques and then …

If so, would you feel comfortable giving us a review online? PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. It refers …

It's not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it's vital that your site is optimised to meet Google's search engine criteria. This is known as Search …

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

This textbook explains several issues involved in establishing an effective IMC program. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Information Architecture allows people and …

"Limited time" and exclusive promotional offers rarely are exclusive in reality. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Moving to the top ten listings of a search can take months or years. Do the main pages of the …

Geocoding often combines demographic information with lifestyle data. To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. There is no perfect size when it comes to domain names. When itoccurs, shoppers select from a group of brands rather than one specific brand …

What happens when you search for information? Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Some growth opportunities are too good to be true. To increase your conversion rate (the percent of site visitors who buy), match …

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

Forcustomers to take advantage of these initiatives, h At a bare minimum, include social sharing buttons on your content. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the …

In practice, an SEO consultant generally looks after other areas of digital marketing. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The "correct word count" for your home page depends on a number of factors. Yes …

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. Think of it this way. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you …

Search and email have been deemed the as the top internet activities. The Spiders after indexing the content will take note of its quality and relevance. A cohort group may respond favorably to the same type of marketing appeal. Negative SEO is an array of actions that a competitor can …

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. A …

Many local businesses want to improve their results in Google, but aren't sure where to start. Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he …