The latest trends in analytics

The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. The three types of search algorithms are on-site, off-site, and whole-site algorithms. A business model that calls for generating revenue by selling ads operates in a …

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What everyone ought to know about analytics

Google does have a very good reason for penalizing websites with low-quality or "thin" content. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Focus on your customers, and take the right logistical steps to make sure that …

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How to focus on Google algorithms

Wiki software allows multiple users to add, delete, and edit each other's Web content quickly without much technical knowledge, making wikis especially useful. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

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Are you making these authority sites mistakes?

If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. Search engines have responded to this and actually penalize sites that over use keywords. Instead, focus on the quality of the inbound links. It's the one thing, and …

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Google ranking factors can be affected by URLs

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Big search engines also operate on several different search engine verticals. To have a sound SEO system you must have a good SEO strategy in place. Every website has its own …

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Let's follow webmaster tools best practise

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. It includes an understanding of the product's benefits. When changes are made to the pages, be sure to annotate them in analytics. The page title and URL are two …

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More focus is put on plugins

Brands carry both tangible and intangible elements. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method …

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What you should have asked your teachers about link bait

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. Let's discuss each of these in turn. Now, enable your JavaScript and see if your JavaScript and …

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How you will benefit from gateway sites

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software …

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The reason everyone loves site submissions

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Most developers are not proficient copywriters. In fact …

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Questions to ask about web crawlers

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Fast forward a few …

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How do you feel about dynamic pages now?

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. ocial Bookmarking is another great way of promoting your website. Submit your latest blog …

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Take the stress out of landing pages

All other promotions opportunity analysis processes are tied to the identification of key customers. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. Now, as you might expect from Google, the definition of …

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Google ranking factors can be affected by keyword stuffing

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively …

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Facts about nofollow links that will make you think twice

So what does this mean for your business? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Communications goals differ depending on the stage in the buying process. Web designers, developers, web server administrators, and …

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Getting SEO to take off can take time and patience

Did you know that the location of your provider's servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to …

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Super-easy ways to learn everything about stickiness

Real value generates traffic, followers, engagement and backlinks. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The visual structure of your website is, in most cases, presented by the menu …

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The truth about cloaking

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. If you want your website to rank well and stay penalty-free, building new links is …

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Are search volumes affected by backlinks

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …

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Is there a further shift towards user focussed factors?

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. and BING. The affective part of the attitude carries the general feeling or emotion a person attaches to the idea. SEO, also …

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Super-easy ways to learn everything about SEM

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation …

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Tell me more about offsite SEO

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. It's quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media …

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This year will be the year of SEO campaigns

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say …

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To get fast rankings, you need keywords

Linguistics represents one major hurdle. The semantic analysis of a link's value does go deeper than just the anchor text Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Visual images often lead to more favorable attitudes toward the …

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When auditing your site, take time to think about webmaster tools

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Somebody already wrote something about you. They mentioned your brand or product …

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Focus on ROI Instead of nofollow links

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer! Google's customer is the end user who searches for a keyphrase because they want to get …

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Having fun with link bait

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

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Keep your title tag under 55 characters

Also, expect to be targeted by a lot more people trying to sell you their services. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. But until the next-best-thing takes over and …

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Lessons I've learned from link research

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? These engines use algorithms to decide what pages will appear on the front …

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Let's talk about bounce rates

Initially, your page rankings could be in a state of flux. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Marketers seek to engage …

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Make sure you know exactly what you're doing with mobile search

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you …

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Monitor the evolution of your Google search results

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Stop marketing to audiences and instead market to customers at scale. This application directly corresponds with services such as Siri, to continue to make it easier on the …

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Penguin deals solely with link quality and nothing else

It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like it. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when …

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Take the stress out of duplication

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. But relax, it doesn't mean that you have to be ready to destroy them on sight. More importantly, the …

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When your use of widgets becomes obsessive

They are looking for shortcuts and ways to beat the system. Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to …

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Can inbound links really make a difference?

However, we're going to let you in on a little secret. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Database coding …

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