SEO Benefits

SEO gets the visitor to the door. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. It means that if you can continually show in all these search results that you are …

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The death of URLs

Did we forget to mention that the algorithm will affect search results in all languages globally? Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). The truth about improving website search engine rankings is …

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W3C Validator

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Verbal messages tend …

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Why your digital marketing strategy should centre around offsite SEO

In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously enhanced the search experience for those browsing the web. Email further supplements an integrated program using various tactics. The marketing team provides information that leads consumers to the company's products. Some websites use pages with endless scrolling. Although …

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Winning marketing tactics for webmaster tools

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. These days, the search engines are sophisticated enough to know whether or not the content is valuable …

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