Identify and remove duplicate content

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. This keyword list should be treated like an ongoing project that needs to be updated once a month, as …

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The reason everyone loves html

Sometimes you just have to be creative. Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Generally speaking where a …

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Understanding URLs in relation to your marketing strategy

Google Trends provide clean and reliable results for the popularity of keywords and phrases. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed …

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What everyone ought to know about meta tags

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

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You have the potential to increase your marketing ROI greatly

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. This may be difficult because consumers collect and integrate information about products from a wide …

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SEO Benefits

SEO gets the visitor to the door. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. It means that if you can continually show in all these search results that you are …

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The death of URLs

Did we forget to mention that the algorithm will affect search results in all languages globally? Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). The truth about improving website search engine rankings is …

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W3C Validator

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Verbal messages tend …

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Why your digital marketing strategy should centre around offsite SEO

In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously enhanced the search experience for those browsing the web. Email further supplements an integrated program using various tactics. The marketing team provides information that leads consumers to the company's products. Some websites use pages with endless scrolling. Although …

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Winning marketing tactics for webmaster tools

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. These days, the search engines are sophisticated enough to know whether or not the content is valuable …

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