You need to figure how the cost of such discounts will affect your gross revenue and the average dollar value of a sale. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. It is an unfortunate fact that your …

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of …

If you've written your content so that Google can understand it, you're already doing a great job. To be effective, an SEO strategy should match the message to the appeal and executional framework. Wouldn't it be great to give Google & Bing a list of all the pages we want them …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. So what constitutes low quality and how can it be avoided? Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. For …

While mere repetition of the same ad may accomplish this goal, varying the ad appears to have better results. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. If you plan to do some basic SEO …

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). There are two audiences that search must consider: carbon-based life forms and the artificially intelligent …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Think about it for a moment. SEO doesn't have to be especially difficult, but it does need …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. A product or brand that provides benefits consumers consider important and of higher quality than other brands …

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. According to research by Google, smartphone users have a higher buyer intent than desktop users. They're …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is …

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. A belief that still lingers is that having more data might just solve all prob- lems. If you uncover duplicate content, check the organic traffic for …

Website search engine optimisation is a specialist's domain. While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Google will continue to crawl your website's pages and credit any improvements with a higher ranking. Explore how much content their …

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and …

Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it?s just …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. This is where the confusion comes in. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly …

With SEO, you want to tell people about your content that are likely to share or link to it. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. In terms of conversion …

The marketing team also tries to discover how those outside of a company view the brand. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive keywords. Time is critical, as it …

SEO is not meant to garner as many web traffic as you can to sell your items. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don't worry! Consider our blog subdomain name - FreeLogoServices.com …

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Your web application is either designed in-house or is a third-party tool. This is true especially for tech-savvy individuals. Search engine optimization (SEO) is the process of …

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Optimizing your images gives your website an additional chance to be found via image search. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or …

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink …

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? On page SEO techniques are not only necessary, but the content is essential as well. If you …

In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema …

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. In document …

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. The list goes on! Many small-business owners often …

Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. The fastest-growing area of social media networking involves posting …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. A funny message offers intrusive value and attracts attention. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Constantly changing consumer behaviors and the …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. On the web, sole traders can in theory compete with the corporate big boys, so being …

This is especially important with search forms, which should be visible on all your pages. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. The two types of marketing …

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" Buyers have a problem, and they are looking for something to solve that problem. The manner in which you organize and format your web page can have a huge impact …

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Integrate selected keywords into your website source code and existing content on designated pages. The increasing emphasis on accountability and measurable resultshas been driven by chief executive officers …

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

Having a cool website or product is generally not enough to get discovered. in these case we work with you to create new pages to reach these terms. You should list your site in open directory projects and you must use high quality content. You may also try to use …

But there are many other things in play that are much less well known. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. But they won't know these things right from the start of your business relationship. The Search Engine …

Closely tied with consumer video reviews is the re-creation of broadcast ads. A benchmark of 100-300 words is common. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Organic search results have traditionally enjoyed more trust, especially …

If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! When people conduct research, they want up-to-date, accurate information. That's why it's important …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Additional information lowers the chances of making a mistake in the purchase selection. There are many websites and forums that will …

The unique content is really key here. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Good headlines grab readers by the lapels. Link to page relevance is if the link is relevant on the page; that …