Google continues to maintain that meta descriptions don't help with rankings whatsoever. The canonical URL tells you / Google what the source of a page is. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

If you want more traffic, read on... In the last couple of years, web masters have been faced with a new foe - in the form of Google's Panda update. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation …

The monitoring phase comprises just that: monitoring. A brand's position is never completely fixed. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. I couldn't begin to think I could afford a wonderful old rocking …

This wouldn't be an article about search engine optimisation and digital marketing if we didn't, at least once, mention the phrase 'Content is King'. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't …

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and …

You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result to match the search query. By choosing a search engine optimisation specialist to optimise your …

By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. Since your content is evergreen, you will get more visitors to your site. Because not all links are equal, you need to be …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Much of the time, it makes sense for the search engines to deliver results from older sources …

The extent of your involvement with regional search engines will depend entirely on your target audience. So, what it can do, how long it takes, how much it costs, the effort involved. Think about what happens when you type a query into a search engine. The results you get back …

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Singleword domain names can sell for millions of dollars. If you aren't …

Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website …

How you format your page is important for optimization purposes. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Sometimes you just can't target …

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Thin content is content with …

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase …

While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy. There's so many good ideas to try out that it's often …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A cohort group may respond …

If so, your website might be running the risk of cloaking and could get penalized and even banned. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Building relationships is extremely important when it comes to …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Every week …

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Deciders are …

Budgets for online advertising have steadily increased and now exceed $500 billion annually. If you were to post a photograph of your product on your website - Imagine your product is the best pen in the world, you would want your image to say that it's the best pen in the …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Limit use of PDF files. Search engines are not …

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely …

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking …

Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. These techniques don't provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. There are umpteen factors colliding in the search results you see, including location, device used, sessions you're …

Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Matching marketingobjectives with the key targetmarket is an important step. A message presented on television and in magazines works better than one that appears only on television. So content marketing is …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. There are literally hundreds of factors that could influence your rankings in …

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. If you …

The three types of search algorithms are on-site, off-site, and whole-site algorithms. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. A company-sponsored blog provides a number of potential benefits; however, analysts stress the importance of identifying …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: What brings the traffic brings the thunder, then the rain. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. To truly …

Besides keywords, what determines how well your pages rank in search results? Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Instagram's recent emergence into social media has caused marketers for various brands to explore the best …

An SEO strategy that builds your website's relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. It also applies to domain name selection, inbound …

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. By making it easy for the search engine to understand your post, you're more likely to find that it attributes more value to your writing. Links aren't everything in SEO, but search …

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Make sure to budget appropriately. Evergreen topics have long lasting value, so when looking at …

Repetition produces patterns and patterns lead to observations. For tools, take advantage of all free tools provided by Google, such as: Ensuring that users can find your site continuously means gaining long term customers. Search Engine has become more smarter New Rules of SEO have been implemented or will soon …

Now, this is an important issue to be addressed. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google defines duplicate content as large blocks of …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …