Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of …

SEO gets the visitor to the door. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you have to earn your place. Almost every business with international expansion …

If you want more traffic, read on... In the last couple of years, web masters have been faced with a new foe - in the form of Google's Panda update. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's also known as content aggregation …

The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. The three types of search algorithms are on-site, off-site, and whole-site algorithms. A business model that calls for generating revenue by selling ads operates in a …

The monitoring phase comprises just that: monitoring. A brand's position is never completely fixed. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. I couldn't begin to think I could afford a wonderful old rocking …

Data must be sliced and diced from different dimensions to show trends. These items include the titles for your pages, meta descriptions and H tags. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage …

This wouldn't be an article about search engine optimisation and digital marketing if we didn't, at least once, mention the phrase 'Content is King'. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't …

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

If you've written your content so that Google can understand it, you're already doing a great job. To be effective, an SEO strategy should match the message to the appeal and executional framework. Wouldn't it be great to give Google & Bing a list of all the pages we want them …

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. These can help people to quickly scan the page and find the information they're looking for. It's …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. So what constitutes low quality and how can it be avoided? Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. For …

While mere repetition of the same ad may accomplish this goal, varying the ad appears to have better results. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. If you plan to do some basic SEO …

Google does have a very good reason for penalizing websites with low-quality or "thin" content. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Focus on your customers, and take the right logistical steps to make sure that …

Wiki software allows multiple users to add, delete, and edit each other's Web content quickly without much technical knowledge, making wikis especially useful. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). There are two audiences that search must consider: carbon-based life forms and the artificially intelligent …

If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. Search engines have responded to this and actually penalize sites that over use keywords. Instead, focus on the quality of the inbound links. It's the one thing, and …

It also documents steps and procedures that will need to be followed for the addition or modification of any new content, after the SEO plan is implemented. These techniques don't provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. Videos don't work for …

Your SEO strategy will go a long way for you and your business with the proper maintenance. The thrill of the hunt is real! Do they go back to Google and try another website? Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Think about it for a moment. SEO doesn't have to be especially difficult, but it does need …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. A product or brand that provides benefits consumers consider important and of higher quality than other brands …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. The phenomenon of Twitter, Facebook …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Through checkout scanners, retailers know which products and brands are selling. You will need to present information in an easy-to-follow fashion. Data analysis should be the cornerstone of your …

First, stop assuming SEO is dead because the rules changed. Everything below that visible area merely serves to provide enough content for search engines. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all …

Data analysis is another critical role for the SEO in charge of a search program. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. In advertising, a creative often features a product with multiple …

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and …

Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Audit links back to …

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Big search engines also operate on several different search engine verticals. To have a sound SEO system you must have a good SEO strategy in place. Every website has its own …

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. While an SEO practitioner doesn't necessarily have to directly manage all of the previously mentioned practice …

You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result to match the search query. By choosing a search engine optimisation specialist to optimise your …

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. In a time when attention spans are shorter than …

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. According to research by Google, smartphone users have a higher buyer intent than desktop users. They're …

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. It includes an understanding of the product's benefits. When changes are made to the pages, be sure to annotate them in analytics. The page title and URL are two …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Your focus should be less on your rankings and more …

As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. Sometimes you might find broken links to your website. This may be the case if the location of your page …

Brands carry both tangible and intangible elements. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method …

You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is …

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. Let's discuss each of these in turn. Now, enable your JavaScript and see if your JavaScript and …

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. A belief that still lingers is that having more data might just solve all prob- lems. If you uncover duplicate content, check the organic traffic for …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software …