Start simple, but don't forget SEO

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase …

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Super-easy ways to learn everything about stickiness

Real value generates traffic, followers, engagement and backlinks. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The visual structure of your website is, in most cases, presented by the menu …

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The infamy behind SEO

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Optimizing your images gives your website an additional chance to be found via image search. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or …

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The truth about cloaking

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. If you want your website to rank well and stay penalty-free, building new links is …

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Where You Can Find Great Links

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink …

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Why I hate user generated content

This is a data lake that has gone bad (or was never good). Although these numbers may not correlate to your website stats, you should consider them as a general guideline in terms of your web browser support. This is something to keep in mind if you know your specific …

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Why SEO Is Actually All About Content Marketing

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? On page SEO techniques are not only necessary, but the content is essential as well. If you …

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Winning marketing tactics for bounce rates

In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema …

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Write about dynamic pages

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Stop using keywords in your titles. Why? Because if you don't know how to optimize …

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You need to post at least twice a week to keep a blog lively and encourage feedback. Many times, content sharing is the key goal in of a social marketing program. Founded by Jerry Yang and David Filo, Yahoo! On-page content is a critical component of on-page SEO. Content is …

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Adopt a customer centric view of webmaster tools

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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Are search volumes affected by backlinks

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …

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At last - revealed: the secret to sitemaps

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. In document …

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Be mindful of googlebot crawlers

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Without a …

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Can a techie truly understand hits

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A cohort group may respond …

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Don't fall into a rut with your marketing strategy

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. Lots of repeat customers will pay more to have special privileges. The way you organize …

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Don't forget 301 redirects

If so, your website might be running the risk of cloaking and could get penalized and even banned. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Building relationships is extremely important when it comes to …

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Focus on ROI Instead of scraping

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Every week …

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Focus on performance, user experience, and organic links

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

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How to survive your first encounter with doorway sites

Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. The fastest-growing area of social media networking involves posting …

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Interview experts within your company

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

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Is there a further shift towards user focussed factors?

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. and BING. The affective part of the attitude carries the general feeling or emotion a person attaches to the idea. SEO, also …

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Its all about quality

Essentially, conversion improves the quantity and quality of organic traffic to a given website. A funny message offers intrusive value and attracts attention. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Constantly changing consumer behaviors and the …

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Lower the TTL for your DNS records

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. On the web, sole traders can in theory compete with the corporate big boys, so being …

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Myths and misconceptions about offsite SEO

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The old saying that "life is a journey, not …

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Personalization counts: how do 301 redirects fit into this?

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Deciders are …

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Pick a niche-targeted username

This is especially important with search forms, which should be visible on all your pages. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. The two types of marketing …

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Rich snippet abuse

Real value generates traffic, followers, engagement and backlinks. In terms of consumer decision-making processes, both attitudes and values carry influence. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. I always thought if it improves user experience …

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Super-easy ways to learn everything about SEM

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation …

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Taboos about duplication that you should know

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" Buyers have a problem, and they are looking for something to solve that problem. The manner in which you organize and format your web page can have a huge impact …

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Take care when dealing with citations

SEO is a time consuming effort which most people running an online business do not have. press of a button leads to some action. There is some truth to this, but there is certainly a lot more to SEO. Google has announced that, starting in July 2018, page speed will …

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Tell me more about offsite SEO

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. It's quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media …

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