All other promotions opportunity analysis processes are tied to the identification of key customers. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. Now, as you might expect from Google, the definition of …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. This is where the confusion comes in. SERPs will get more personalized and will take into account users' interests, hobbies, location, search history, and certainly …

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Singleword domain names can sell for millions of dollars. If you aren't …

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively …

Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Testing and tracking how a site is doing is a must. .It allows …

Spend more time on it than you would a typical piece of content. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year There are many ways …

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality …

With SEO, you want to tell people about your content that are likely to share or link to it. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a …

So what does this mean for your business? In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Communications goals differ depending on the stage in the buying process. Web designers, developers, web server administrators, and …

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. In terms of conversion …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Make no mistake: some web directories are completely automated. Although lead generation …

Did you know that the location of your provider's servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to …

Product-specific, consumer-oriented, and target market research assist marketers in understanding the ways in which products are viewed and purchased. Making improvements is imperative to customer satisfaction. In general, the usage of anchor text improves search engine rankings. A benchmark measure establishes a starting point to be compared with the degree …

Many SEO teams seek to locate individuals to share information and other facts about a brand. Find out which channels are driving traffic to your competition . Moving on from generic keywords, you can decide to add more information into the keyword. By adding keywords in the right places, you make …

The marketing team also tries to discover how those outside of a company view the brand. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive keywords. Time is critical, as it …

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website …

How you format your page is important for optimization purposes. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Sometimes you just can't target …

We all know poorly written and thin content when we see it. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation …

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Different variations of this method abound. From news aggregation to …

Seemingly random things become less so within the right context. Trend spotters are habitual line steppers. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Users will search for simple keywords and you possessing the …

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Thin content is content with …

SEO is not meant to garner as many web traffic as you can to sell your items. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don't worry! Consider our blog subdomain name - FreeLogoServices.com …

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Your web application is either designed in-house or is a third-party tool. This is true especially for tech-savvy individuals. Search engine optimization (SEO) is the process of …

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase …

Real value generates traffic, followers, engagement and backlinks. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The visual structure of your website is, in most cases, presented by the menu …

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Optimizing your images gives your website an additional chance to be found via image search. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. If you want your website to rank well and stay penalty-free, building new links is …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be …

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink …

This is a data lake that has gone bad (or was never good). Although these numbers may not correlate to your website stats, you should consider them as a general guideline in terms of your web browser support. This is something to keep in mind if you know your specific …

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? On page SEO techniques are not only necessary, but the content is essential as well. If you …

In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema …

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Stop using keywords in your titles. Why? Because if you don't know how to optimize …

You need to post at least twice a week to keep a blog lively and encourage feedback. Many times, content sharing is the key goal in of a social marketing program. Founded by Jerry Yang and David Filo, Yahoo! On-page content is a critical component of on-page SEO. Content is …

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy. There's so many good ideas to try out that it's often …

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …