In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema …

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Stop using keywords in your titles. Why? Because if you don't know how to optimize …

You need to post at least twice a week to keep a blog lively and encourage feedback. Many times, content sharing is the key goal in of a social marketing program. Founded by Jerry Yang and David Filo, Yahoo! On-page content is a critical component of on-page SEO. Content is …

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy. There's so many good ideas to try out that it's often …

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. In document …

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Without a …

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. The list goes on! Many small-business owners often …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A cohort group may respond …

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. Lots of repeat customers will pay more to have special privileges. The way you organize …

If so, your website might be running the risk of cloaking and could get penalized and even banned. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Building relationships is extremely important when it comes to …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. You've just done a lot of work on your site (in the implementation phase). Being bumped down in Google's search rankings means potential customers are less likely to stumble on …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Every week …

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites …

Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. The fastest-growing area of social media networking involves posting …

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. and BING. The affective part of the attitude carries the general feeling or emotion a person attaches to the idea. SEO, also …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. A funny message offers intrusive value and attracts attention. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Constantly changing consumer behaviors and the …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. On the web, sole traders can in theory compete with the corporate big boys, so being …

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The old saying that "life is a journey, not …

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. They compare the performance and context of your content to the strength of your keywords. Long Tail …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Deciders are …

This is especially important with search forms, which should be visible on all your pages. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. The two types of marketing …

Real value generates traffic, followers, engagement and backlinks. In terms of consumer decision-making processes, both attitudes and values carry influence. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. I always thought if it improves user experience …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. URL - This is the actual address where the page lives. This isn't super important to the searcher …

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation …

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" Buyers have a problem, and they are looking for something to solve that problem. The manner in which you organize and format your web page can have a huge impact …

SEO is a time consuming effort which most people running an online business do not have. press of a button leads to some action. There is some truth to this, but there is certainly a lot more to SEO. Google has announced that, starting in July 2018, page speed will …

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. It's quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media …

Internet-driven sales have risenat a tremendous rate. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Mobile marketing programs take advantage of current technologies, leading to two-way communications …

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say …

Budgets for online advertising have steadily increased and now exceed $500 billion annually. If you were to post a photograph of your product on your website - Imagine your product is the best pen in the world, you would want your image to say that it's the best pen in the …

Linguistics represents one major hurdle. The semantic analysis of a link's value does go deeper than just the anchor text Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Visual images often lead to more favorable attitudes toward the …

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. If you apply this term to web design and online marketing, the …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Integrate selected keywords into your website source code and existing content on designated pages. The increasing emphasis on accountability and measurable resultshas been driven by chief executive officers …

Paid ads are increasingly getting much more reach. As you can see SEO has both its benefits and its disadvantages. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a …

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …