At last - revealed: the secret to sitemaps

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. In document …

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Be mindful of googlebot crawlers

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Without a …

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Can a techie truly understand hits

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A cohort group may respond …

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Don't fall into a rut with your marketing strategy

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. Lots of repeat customers will pay more to have special privileges. The way you organize …

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Don't forget 301 redirects

If so, your website might be running the risk of cloaking and could get penalized and even banned. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Building relationships is extremely important when it comes to …

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Focus on ROI Instead of scraping

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Every week …

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Focus on performance, user experience, and organic links

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

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How to survive your first encounter with doorway sites

Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. The fastest-growing area of social media networking involves posting …

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Interview experts within your company

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

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Is there a further shift towards user focussed factors?

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. and BING. The affective part of the attitude carries the general feeling or emotion a person attaches to the idea. SEO, also …

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Its all about quality

Essentially, conversion improves the quantity and quality of organic traffic to a given website. A funny message offers intrusive value and attracts attention. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Constantly changing consumer behaviors and the …

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Lower the TTL for your DNS records

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. On the web, sole traders can in theory compete with the corporate big boys, so being …

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Myths and misconceptions about offsite SEO

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The old saying that "life is a journey, not …

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Personalization counts: how do 301 redirects fit into this?

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Deciders are …

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Pick a niche-targeted username

This is especially important with search forms, which should be visible on all your pages. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. The two types of marketing …

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Rich snippet abuse

Real value generates traffic, followers, engagement and backlinks. In terms of consumer decision-making processes, both attitudes and values carry influence. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. I always thought if it improves user experience …

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Super-easy ways to learn everything about SEM

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation …

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Taboos about duplication that you should know

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" Buyers have a problem, and they are looking for something to solve that problem. The manner in which you organize and format your web page can have a huge impact …

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Take care when dealing with citations

SEO is a time consuming effort which most people running an online business do not have. press of a button leads to some action. There is some truth to this, but there is certainly a lot more to SEO. Google has announced that, starting in July 2018, page speed will …

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Tell me more about offsite SEO

Information on DNS, file space, traffic bandwidth, backups, CPU utilization, and so on can be helpful in painting an accurate technical picture. It's quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media …

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The secret behind page impressions

Internet-driven sales have risenat a tremendous rate. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Mobile marketing programs take advantage of current technologies, leading to two-way communications …

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The ultimate revelation of dynamic pages

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum …

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This year will be the year of SEO campaigns

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say …

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To get fast rankings, you need javascript

Budgets for online advertising have steadily increased and now exceed $500 billion annually. If you were to post a photograph of your product on your website - Imagine your product is the best pen in the world, you would want your image to say that it's the best pen in the …

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To get fast rankings, you need keywords

Linguistics represents one major hurdle. The semantic analysis of a link's value does go deeper than just the anchor text Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Visual images often lead to more favorable attitudes toward the …

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Understanding the rationale behind competitor analysis

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. If you apply this term to web design and online marketing, the …

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Unexpected ways Google algorithms can help with getting your website noticed

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Integrate selected keywords into your website source code and existing content on designated pages. The increasing emphasis on accountability and measurable resultshas been driven by chief executive officers …

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Using blogs strategies like the pros

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand - don't think of what links are good for SEO, but instead …

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Want a thriving business? Focus on inbound links

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Limit use of PDF files. Search engines are not …

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When auditing your site, take time to think about webmaster tools

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Somebody already wrote something about you. They mentioned your brand or product …

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And successful content starts at the top

Just think about this for a moment. Stock-photos are the worst. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. By refining your keywords, you can minimize your competition drastically, as well as boost traffic …

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Are you making these non reciprocal links errors?

It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through …

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