Take care when dealing with authority sites

The unique content is really key here. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Good headlines grab readers by the lapels. Link to page relevance is if the link is relevant on the page; that …

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Take care when dealing with scraping

Geocoding often combines demographic information with lifestyle data. To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. There is no perfect size when it comes to domain names. When itoccurs, shoppers select from a group of brands rather than one specific brand …

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Take the stress out of duplication

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. But relax, it doesn't mean that you have to be ready to destroy them on sight. More importantly, the …

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The best advice I've listened to about bounce rates

What happens when you search for information? Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Some growth opportunities are too good to be true. To increase your conversion rate (the percent of site visitors who buy), match …

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Top trends in static pages to watch

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: What brings the traffic brings the thunder, then the rain. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. To truly …

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Understand about anchor text

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business …

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Ways to tell you're suffering from an obsession with keyword density

Once again, note that communicating with consumers and other businesses requires more than creating attractive advertisements. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what your page is about. There are two key factors behind the inner workings …

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When your use of widgets becomes obsessive

They are looking for shortcuts and ways to beat the system. Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to …

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Winning marketing tactics for ROI

Besides keywords, what determines how well your pages rank in search results? Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Instagram's recent emergence into social media has caused marketers for various brands to explore the best …

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Adopt a customer centric view of content

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Keywords are still a factor in content, but with …

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Can inbound links really make a difference?

However, we're going to let you in on a little secret. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Database coding …

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Can meta tags help improve my search engine placement?

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. By making it easy for the search engine to understand your post, you're more likely to find that it attributes more value to your writing. Links aren't everything in SEO, but search …

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Consider domain authority at the inception

The Spiders after indexing the content will take note of its quality and relevance. But if you go too visual and focus too hard on calls to action, there just won't be enough information there to seem authoritative. If you truly take the time to carefully create and organize your …

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Design + forums = Greatness

Can you identify any similarities between these sites? Refresh the post if needed. Update any images and links, add new information if available, etc. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Most of the major search engines …

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Don't forget social media

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that …

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Gauge whether the new changes have been successful

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Faked and manipulated website content (even backlinks) can …

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Go long-tail and forget duplication

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Choosing the right message strategy remains a key ingredient in …

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Google Ranking Factors

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Make sure to budget appropriately. Evergreen topics have long lasting value, so when looking at …

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Hidden facts about search queries

In practice, an SEO consultant generally looks after other areas of digital marketing. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The "correct word count" for your home page depends on a number of factors. Yes …

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How we improved our hits in two days

Repetition produces patterns and patterns lead to observations. For tools, take advantage of all free tools provided by Google, such as: Ensuring that users can find your site continuously means gaining long term customers. Search Engine has become more smarter New Rules of SEO have been implemented or will soon …

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I urge you to think about SERPs

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. Think of it this way. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you …

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Identify and remove duplicate content

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. This keyword list should be treated like an ongoing project that needs to be updated once a month, as …

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It Doesn't End After Publish

Search and email have been deemed the as the top internet activities. The Spiders after indexing the content will take note of its quality and relevance. A cohort group may respond favorably to the same type of marketing appeal. Negative SEO is an array of actions that a competitor can …

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Learn to do web 2.0 like a professsional

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. A …

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Make web 2.0 a priority

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

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Measure and Improve by paying attention to link building

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. The goals you set for your site plus the definition of your target market should drive both your …

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Measure and Improve by paying attention to search queries

Avoid the use of symbols in URLs and prefer more human readable alternatives. Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Online shops in particular often face the …

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More importance is given to non reciprocal links

But you won't have any advertising bills coming in. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns …

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Pay attention to html

Now, this is an important issue to be addressed. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google defines duplicate content as large blocks of …

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Powerful Link Building Strategies For Small Businesses

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

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Reasons that people rely on CTR

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

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