Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

Many local businesses want to improve their results in Google, but aren't sure where to start. Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he …

Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Optimizing performance, however, is a continuous process …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

There are a variety of ways this can be assessed including time on page, number of views, and most importantly the number of shares. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The number one rule is …

Sometimes you just have to be creative. Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Generally speaking where a …

Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. Check the company's reputation, have any of their clients had a Google penalty? If you are in a serious business (or any other entity), always buy domains with …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed …

Minimize the number of clicks to get to any page, especially those of higher importance. In fact, for the best results, it needs to play a major part in your entire company culture. Competitor Analysis can help you to identify links, ads and other tools which are working well on …

How does a new website start ranking? Does it just magically appear in Google after you've launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? As long as the post can be linked to and gain traffic long …

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. You will …

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Quality link building is more about creating relationships, not exchanging links. The growing sophistication of computer graphics programs makes …

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. This may be difficult because consumers collect and integrate information about products from a wide …

Company leaders allocate money based on what they feel can be spent. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. If that's too long for you, then get the hell out of my office. Once you ensure that …

If you are targeting the Australian market, your site had better be hosted in Australia. Limit use of reversed-out text (light colors on a dark background). The customer typically will not develop loyalty to a brand without sufficient knowledge. This is precisely the reason why Google takes into account social …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. A critical mass of online appearances lends your site credibility. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Don't pretend to be someone else …

Advertisements and other marketing communications can first appeal to the emotions or feelings held by If you can't afford a custom design when you start, use a template as a strategic placeholder. You can search for and buy aged domains using GoDaddy or Sedo.com. Don't deceive your users or …

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called "local link building". You …

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. How will your site measure up if it's obviously …

The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the …

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. They were searching with clunky phrases like "flower delivery new york." Now people …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Keyword research does not apply only to on-page textual elements. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a …

Backlinks help search engine bots discover links to your site and crawl your site effectively. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. There's just so many different variables The …

Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Thin content, however, will do the exact opposite and should be avoided at all costs …

The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Don't pretend to be someone else when you participate in a chat room or message board. A particular web page or content can be retrieved from the database by …

Links back to your site from elsewhere online are an important way to improve your search ranking; SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. It also lists pages that have been downloaded, enabling the users to …

The key to long-term growth is testing and then adjusting course correctly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of …

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. Ensure the number of visits and new visitors from within your target market is increasing. Search engines have only recently started providing better tools to help webmasters …

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Individuals in the middle, who have some knowledge of a product category but require additional information in The degree to which an external search takes place further …

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. At the time of this writing, The problems with free hosts are multifold …

Generic message strategies help stimulate brand awareness. There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. If you want to …

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Advertising agencies offer an …

Other times, companies will hire specialists to help them with their SEO needs. If a category is only going to be a few products, or potentially none in the future, then don't create it. Making improvements is imperative to customer satisfaction. Google has made speed another factor that affects the …

SEO gets the visitor to the door. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. It means that if you can continually show in all these search results that you are …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with …