Learn to do web 2.0 like a professsional

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. A …

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Make web 2.0 a priority

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

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Measure and Improve by paying attention to link building

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. The goals you set for your site plus the definition of your target market should drive both your …

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Measure and Improve by paying attention to search queries

Avoid the use of symbols in URLs and prefer more human readable alternatives. Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Online shops in particular often face the …

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More importance is given to non reciprocal links

But you won't have any advertising bills coming in. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns …

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Pay attention to html

Now, this is an important issue to be addressed. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google defines duplicate content as large blocks of …

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Powerful Link Building Strategies For Small Businesses

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

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Reasons that people rely on CTR

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

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The death of SEO campaigns

There are a variety of ways this can be assessed including time on page, number of views, and most importantly the number of shares. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The number one rule is …

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The reason everyone loves html

Sometimes you just have to be creative. Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Generally speaking where a …

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Thinking about canonical URLs makes everything OK

Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. Check the company's reputation, have any of their clients had a Google penalty? If you are in a serious business (or any other entity), always buy domains with …

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Understanding URLs in relation to your marketing strategy

Google Trends provide clean and reliable results for the popularity of keywords and phrases. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed …

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What everyone ought to know about meta tags

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

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When your use of bounce rates becomes obsessive

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. You will …

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Who else wants to know the mystery behind web 2.0 ?

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Quality link building is more about creating relationships, not exchanging links. The growing sophistication of computer graphics programs makes …

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Writing Content That Converts

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them …

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You have the potential to increase your marketing ROI greatly

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. This may be difficult because consumers collect and integrate information about products from a wide …

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Be sure to use your long-tail search terms

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. A critical mass of online appearances lends your site credibility. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Don't pretend to be someone else …

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Boost site speed and utilise conversion rates

Advertisements and other marketing communications can first appeal to the emotions or feelings held by If you can't afford a custom design when you start, use a template as a strategic placeholder. You can search for and buy aged domains using GoDaddy or Sedo.com. Don't deceive your users or …

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Can splogs help improve my search engine placement?

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called "local link building". You …

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Define your goals with regards to authority sites

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related …

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Find out more about forums

The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy …

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Follow a consistent cadence towards bounce rates

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the …

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Here is a quick way to solve a problem with keywords

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they …

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Hidden facts about plugins

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. They were searching with clunky phrases like "flower delivery new york." Now people …

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How to really understand comment spam

Backlinks help search engine bots discover links to your site and crawl your site effectively. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. There's just so many different variables The …

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How to reinvent SEM without looking like an amateur

Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Thin content, however, will do the exact opposite and should be avoided at all costs …

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How to turn citations into success

The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Don't pretend to be someone else when you participate in a chat room or message board. A particular web page or content can be retrieved from the database by …

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Learn how to start with citations

Links back to your site from elsewhere online are an important way to improve your search ranking; SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. It also lists pages that have been downloaded, enabling the users to …

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Learn to do canonical URLs like a professsional

The key to long-term growth is testing and then adjusting course correctly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of …

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