If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Stop marketing to audiences and instead market to customers at scale. This application directly corresponds with services such as Siri, to continue to make it easier on the …

This textbook explains several issues involved in establishing an effective IMC program. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Information Architecture allows people and …

It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like it. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when …

If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! When people conduct research, they want up-to-date, accurate information. That's why it's important …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Additional information lowers the chances of making a mistake in the purchase selection. There are many websites and forums that will …

It's not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. It's crazy to see the disparity between two pieces of content that we all create on a regular basis. Purchasing agents gravitate toward directories listing many suppliers, visit price …

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking …

"Limited time" and exclusive promotional offers rarely are exclusive in reality. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Moving to the top ten listings of a search can take months or years. Do the main pages of the …

The three types of search algorithms are on-site, off-site, and whole-site algorithms. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. A company-sponsored blog provides a number of potential benefits; however, analysts stress the importance of identifying …

The unique content is really key here. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Good headlines grab readers by the lapels. Link to page relevance is if the link is relevant on the page; that …

Geocoding often combines demographic information with lifestyle data. To beat this back, the algorithm has become incredibly adept in understanding what "quality" really looks like. There is no perfect size when it comes to domain names. When itoccurs, shoppers select from a group of brands rather than one specific brand …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. But relax, it doesn't mean that you have to be ready to destroy them on sight. More importantly, the …

What happens when you search for information? Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Some growth opportunities are too good to be true. To increase your conversion rate (the percent of site visitors who buy), match …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: What brings the traffic brings the thunder, then the rain. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. To truly …

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business …

Once again, note that communicating with consumers and other businesses requires more than creating attractive advertisements. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what your page is about. There are two key factors behind the inner workings …

They are looking for shortcuts and ways to beat the system. Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to …

Besides keywords, what determines how well your pages rank in search results? Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Instagram's recent emergence into social media has caused marketers for various brands to explore the best …

An SEO strategy that builds your website's relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. It also applies to domain name selection, inbound …

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Keywords are still a factor in content, but with …

Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because …

Forcustomers to take advantage of these initiatives, h At a bare minimum, include social sharing buttons on your content. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the …

However, we're going to let you in on a little secret. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Database coding …

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. By making it easy for the search engine to understand your post, you're more likely to find that it attributes more value to your writing. Links aren't everything in SEO, but search …

The Spiders after indexing the content will take note of its quality and relevance. But if you go too visual and focus too hard on calls to action, there just won't be enough information there to seem authoritative. If you truly take the time to carefully create and organize your …

Can you identify any similarities between these sites? Refresh the post if needed. Update any images and links, add new information if available, etc. Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Most of the major search engines …

After implementing any SEO technique, you need to monitor your efforts. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website. Unique product …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that …

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Faked and manipulated website content (even backlinks) can …

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Choosing the right message strategy remains a key ingredient in …

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Make sure to budget appropriately. Evergreen topics have long lasting value, so when looking at …

In practice, an SEO consultant generally looks after other areas of digital marketing. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The "correct word count" for your home page depends on a number of factors. Yes …

Repetition produces patterns and patterns lead to observations. For tools, take advantage of all free tools provided by Google, such as: Ensuring that users can find your site continuously means gaining long term customers. Search Engine has become more smarter New Rules of SEO have been implemented or will soon …

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. Think of it this way. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you …

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. This keyword list should be treated like an ongoing project that needs to be updated once a month, as …

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Always research before you buy any SEO software because the search …

Search and email have been deemed the as the top internet activities. The Spiders after indexing the content will take note of its quality and relevance. A cohort group may respond favorably to the same type of marketing appeal. Negative SEO is an array of actions that a competitor can …

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. A …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. The goals you set for your site plus the definition of your target market should drive both your …