These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. A …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. The goals you set for your site plus the definition of your target market should drive both your …

Avoid the use of symbols in URLs and prefer more human readable alternatives. Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Online shops in particular often face the …

But you won't have any advertising bills coming in. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. Google crawls most popular pages several times per day …

Now, this is an important issue to be addressed. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. Google defines duplicate content as large blocks of …

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. To fortify their brands, the big industry players will also optimize their sites …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

Many local businesses want to improve their results in Google, but aren't sure where to start. Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he …

Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Optimizing performance, however, is a continuous process …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

There are a variety of ways this can be assessed including time on page, number of views, and most importantly the number of shares. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. The number one rule is …

Sometimes you just have to be creative. Yet we encounter this erroneous idea in many places on the web, and even in some (bad) books. Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Generally speaking where a …

Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. Check the company's reputation, have any of their clients had a Google penalty? If you are in a serious business (or any other entity), always buy domains with …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a 301 redirect (properly executed …

Minimize the number of clicks to get to any page, especially those of higher importance. In fact, for the best results, it needs to play a major part in your entire company culture. Competitor Analysis can help you to identify links, ads and other tools which are working well on …

How does a new website start ranking? Does it just magically appear in Google after you've launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? As long as the post can be linked to and gain traffic long …

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. You will …

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Quality link building is more about creating relationships, not exchanging links. The growing sophistication of computer graphics programs makes …

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. This may be difficult because consumers collect and integrate information about products from a wide …

Company leaders allocate money based on what they feel can be spent. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. If that's too long for you, then get the hell out of my office. Once you ensure that …

If you are targeting the Australian market, your site had better be hosted in Australia. Limit use of reversed-out text (light colors on a dark background). The customer typically will not develop loyalty to a brand without sufficient knowledge. This is precisely the reason why Google takes into account social …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. A critical mass of online appearances lends your site credibility. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Don't pretend to be someone else …

Advertisements and other marketing communications can first appeal to the emotions or feelings held by If you can't afford a custom design when you start, use a template as a strategic placeholder. You can search for and buy aged domains using GoDaddy or Sedo.com. Don't deceive your users or …

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called "local link building". You …

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. How will your site measure up if it's obviously …

The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the …

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. They were searching with clunky phrases like "flower delivery new york." Now people …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Keyword research does not apply only to on-page textual elements. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a …

Backlinks help search engine bots discover links to your site and crawl your site effectively. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. There's just so many different variables The …

Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Thin content, however, will do the exact opposite and should be avoided at all costs …

The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Don't pretend to be someone else when you participate in a chat room or message board. A particular web page or content can be retrieved from the database by …

Links back to your site from elsewhere online are an important way to improve your search ranking; SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. It also lists pages that have been downloaded, enabling the users to …

The key to long-term growth is testing and then adjusting course correctly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of …