Be sure to use your long-tail search terms

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. A critical mass of online appearances lends your site credibility. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Don't pretend to be someone else …

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Boost site speed and utilise conversion rates

Advertisements and other marketing communications can first appeal to the emotions or feelings held by If you can't afford a custom design when you start, use a template as a strategic placeholder. You can search for and buy aged domains using GoDaddy or Sedo.com. Don't deceive your users or …

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Can splogs help improve my search engine placement?

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called "local link building". You …

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Define your goals with regards to authority sites

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related …

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Find out more about forums

The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy …

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Follow a consistent cadence towards bounce rates

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the …

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Here is a quick way to solve a problem with keywords

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they …

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Hidden facts about plugins

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. They were searching with clunky phrases like "flower delivery new york." Now people …

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How to really understand comment spam

Backlinks help search engine bots discover links to your site and crawl your site effectively. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. There's just so many different variables The …

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How to reinvent SEM without looking like an amateur

Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Thin content, however, will do the exact opposite and should be avoided at all costs …

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How to turn citations into success

The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Don't pretend to be someone else when you participate in a chat room or message board. A particular web page or content can be retrieved from the database by …

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Learn how to start with citations

Links back to your site from elsewhere online are an important way to improve your search ranking; SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. It also lists pages that have been downloaded, enabling the users to …

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Learn to do canonical URLs like a professsional

The key to long-term growth is testing and then adjusting course correctly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of …

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Learning about user generated content

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. Ensure the number of visits and new visitors from within your target market is increasing. Search engines have only recently started providing better tools to help webmasters …

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Losing Focus on gateway sites

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Individuals in the middle, who have some knowledge of a product category but require additional information in The degree to which an external search takes place further …

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Never changing metrics will eventually destroy you

Generic message strategies help stimulate brand awareness. There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. If you want to …

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SEO Benefits

SEO gets the visitor to the door. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. It means that if you can continually show in all these search results that you are …

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Take care when dealing with page impressions

A well-curated email list can drive revenue masterfully. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. The pages have to create unique enough value that they can be distinguished from other similar pages …

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The death of URLs

Did we forget to mention that the algorithm will affect search results in all languages globally? Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). The truth about improving website search engine rankings is …

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The steps required to complete a marketing plan.

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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The truth about sitemaps

That's really easy, easy answer: it's Google! Search engine crawlers do all the work for you. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need …

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Using forums strategies like the pros

Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. People check in, tweet, and update their status at any time and …

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W3C Validator

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Verbal messages tend …

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Wait. Are meta tags really that simple?

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. There are two main philosophical buckets of practices for SEO: black hat and white hat. So, no right way to do it …

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What constitutes a social network?

This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. The concept stems from mainframe computers in which one physical …

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What everyone ought to know about quality

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

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What is SEO really about?

More people are using mobile devices than computers to search the web. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. You should never make your site …

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