The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. So what constitutes low quality and how can it be avoided? Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. For …

To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. The majority of those using search engines won't look beyond the first results page to find …

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality …

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. In terms of conversion …

The marketing team also tries to discover how those outside of a company view the brand. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive keywords. Time is critical, as it …

We all know poorly written and thin content when we see it. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation …

Remarketing ads appear the next time an individual accesses the internet or uses a mobile device. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Different variations of this method abound. From news aggregation to …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. A funny message offers intrusive value and attracts attention. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Constantly changing consumer behaviors and the …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. On the web, sole traders can in theory compete with the corporate big boys, so being …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Deciders are …

Linguistics represents one major hurdle. The semantic analysis of a link's value does go deeper than just the anchor text Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Visual images often lead to more favorable attitudes toward the …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Limit use of PDF files. Search engines are not …

The three types of search algorithms are on-site, off-site, and whole-site algorithms. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. A company-sponsored blog provides a number of potential benefits; however, analysts stress the importance of identifying …

What happens when you search for information? Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Some growth opportunities are too good to be true. To increase your conversion rate (the percent of site visitors who buy), match …

However, we're going to let you in on a little secret. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Database coding …

But you won't have any advertising bills coming in. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. You will …

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they …

Backlinks help search engine bots discover links to your site and crawl your site effectively. Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. There's just so many different variables The …