A flanker brand may be introduced when company leaders conclude that vending the product under the current brand name might adversely affect the overall marketing program. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. A modern short …

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Your PPC campaign requires quality landing pages in …

In the increasingly consumer oriented world of today, businesses need to employ numerous different marketing techniques to stand out. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. I could invest in a lovely G&J Lines …

To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. In the post-Pigeon era, having your contact information clearly segmented for your locations on your site-even when it's on multiple pages-simply isn't enough. In reality, the best strategy is simply to ask yourself if …

The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. The three types of search algorithms are on-site, off-site, and whole-site algorithms. A business model that calls for generating revenue by selling ads operates in a …

If you've written your content so that Google can understand it, you're already doing a great job. To be effective, an SEO strategy should match the message to the appeal and executional framework. Wouldn't it be great to give Google & Bing a list of all the pages we want them …

The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information. These can help people to quickly scan the page and find the information they're looking for. It's …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Through checkout scanners, retailers know which products and brands are selling. You will need to present information in an easy-to-follow fashion. Data analysis should be the cornerstone of your …

More conversions, more people purchasing products via a mobile device, and higher SERP rankings all verify the importance of using adaptive design to optimize e-commerce pages for all types of devices, including mobile. Let's discuss each of these in turn. Now, enable your JavaScript and see if your JavaScript and …

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. A belief that still lingers is that having more data might just solve all prob- lems. If you uncover duplicate content, check the organic traffic for …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software …

All other promotions opportunity analysis processes are tied to the identification of key customers. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. Now, as you might expect from Google, the definition of …

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Singleword domain names can sell for millions of dollars. If you aren't …

Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Testing and tracking how a site is doing is a must. .It allows …

Spend more time on it than you would a typical piece of content. Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year There are many ways …

With SEO, you want to tell people about your content that are likely to share or link to it. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

How you format your page is important for optimization purposes. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Sometimes you just can't target …

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase …

While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy. There's so many good ideas to try out that it's often …

How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Quality image reengineering programs require companies to remain consistent with a previous image while at the same time incorporating new elements to expand the firm's target audience. In document …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. A cohort group may respond …

Make no mistake: Google and others do index sites sitting on free hosts. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Target one market at a time, build traffic by using one or two guerrilla techniques and then …

If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! When people conduct research, they want up-to-date, accurate information. That's why it's important …

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: What brings the traffic brings the thunder, then the rain. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. To truly …

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Faked and manipulated website content (even backlinks) can …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The easier it is to read your content, the more likely it is that your readers will share it. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

Advertisements and other marketing communications can first appeal to the emotions or feelings held by If you can't afford a custom design when you start, use a template as a strategic placeholder. You can search for and buy aged domains using GoDaddy or Sedo.com. Don't deceive your users or …

Generic message strategies help stimulate brand awareness. There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. If you want to …

Google will ignore and not index pages with content of 200 words or less. Make no mistake: some web directories are completely automated. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. In fact, Google asked these questions along with …

Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. People check in, tweet, and update their status at any time and …

More people are using mobile devices than computers to search the web. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. You should never make your site …

Although some spiders would search the majority of your site without the tag, having it provides the added direction to search engine crawlers. Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any …