The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. There is no doubt a certain level of skill is required to write in a convincing and captivating manner. Experience 20 …

With a strong content strategy, a lift in SEO is almost seamless. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Does storytelling in business really work? Having More In Depth content that is appropriately optimized for a site is …

It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. I assume all of us are already creating quality, useful content by default. A local park can be dramatically improved by adding playground equipment from …

If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Brands carry both tangible and intangible elements. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. Search engines have responded to this and actually penalize sites that over use keywords. Instead, focus on the quality of the inbound links. It's the one thing, and …

You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search …

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). Your web application is either designed in-house or is a third-party tool. This is true especially for tech-savvy individuals. Search engine optimization (SEO) is the process of …

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The old saying that "life is a journey, not …

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. If you …

"Limited time" and exclusive promotional offers rarely are exclusive in reality. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Moving to the top ten listings of a search can take months or years. Do the main pages of the …

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. This keyword list should be treated like an ongoing project that needs to be updated once a month, as …

Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Optimizing performance, however, is a continuous process …

Company leaders allocate money based on what they feel can be spent. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. If that's too long for you, then get the hell out of my office. Once you ensure that …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. They were searching with clunky phrases like "flower delivery new york." Now people …

Links back to your site from elsewhere online are an important way to improve your search ranking; SEO helps to ensure that search engines can locate, index, and serve your website's content to visitors in an efficient manner. It also lists pages that have been downloaded, enabling the users to …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with …

The onus is mostly (if not entirely) on the provider to ensure that everything is running smoothly at all times, as per the SLA. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within …

This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. The concept stems from mainframe computers in which one physical …

In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Here is a fun fact about info-graphics: if they are compelling enough, and highly relevant to …