Traditional marketing / advertising is outbound, meaning you have to disrupt people's attention in order to communicate your message (i.e. Mobile differs from other media in ways that result in both opportunities and challenges for marketers. The higher the price, the more time an individual spends searching for information. My …

SEO gets the visitor to the door. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you have to earn your place. Almost every business with international expansion …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. The phenomenon of Twitter, Facebook …

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. In a time when attention spans are shorter than …

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. It includes an understanding of the product's benefits. When changes are made to the pages, be sure to annotate them in analytics. The page title and URL are two …

Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it?s just …

SEO is not meant to garner as many web traffic as you can to sell your items. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don't worry! Consider our blog subdomain name - FreeLogoServices.com …

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink …

If so, your website might be running the risk of cloaking and could get penalized and even banned. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Building relationships is extremely important when it comes to …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. and BING. The affective part of the attitude carries the general feeling or emotion a person attaches to the idea. SEO, also …

SEO is a time consuming effort which most people running an online business do not have. press of a button leads to some action. There is some truth to this, but there is certainly a lot more to SEO. Google has announced that, starting in July 2018, page speed will …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand - don't think of what links are good for SEO, but instead …

It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like it. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when …

Once again, note that communicating with consumers and other businesses requires more than creating attractive advertisements. Internal linking is a really effective SEO technique - it helps search engines identify new pages on your website and indicates what your page is about. There are two key factors behind the inner workings …

Repetition produces patterns and patterns lead to observations. For tools, take advantage of all free tools provided by Google, such as: Ensuring that users can find your site continuously means gaining long term customers. Search Engine has become more smarter New Rules of SEO have been implemented or will soon …

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone …

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them …

Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. Individuals in the middle, who have some knowledge of a product category but require additional information in The degree to which an external search takes place further …

A well-curated email list can drive revenue masterfully. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. The pages have to create unique enough value that they can be distinguished from other similar pages …

You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. It is always fresh and up-to-date. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions …

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …