Think about googlebot crawlers from the start

Google continues to maintain that meta descriptions don't help with rankings whatsoever. The canonical URL tells you / Google what the source of a page is. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank …

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What everyone ought to know about domain authority

Data must be sliced and diced from different dimensions to show trends. These items include the titles for your pages, meta descriptions and H tags. In Google Analytics you can set up goals (such as visitors completing a certain action or visiting a certain page) and then track what percentage …

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Follow a consistent cadence towards 301 redirects

First, stop assuming SEO is dead because the rules changed. Everything below that visible area merely serves to provide enough content for search engines. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all …

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How to turn blogs into success

Data analysis is another critical role for the SEO in charge of a search program. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. In advertising, a creative often features a product with multiple …

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Get Keyword Suggestions

You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result to match the search query. By choosing a search engine optimisation specialist to optimise your …

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Increase TTL of DNS records

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Organic results can be lifted up with the combination of conversion and SEO plans. Good photos are good sales tools! They can often be far too specific, far too …

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A focus on conversion rates to benefit search engine placement

Website search engine optimisation is a specialist's domain. While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Google will continue to crawl your website's pages and credit any improvements with a higher ranking. Explore how much content their …

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The reason everyone loves site submissions

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Most developers are not proficient copywriters. In fact …

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Google ranking factors can be affected by keyword stuffing

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively …

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Learn from these mistakes before you learn about canonical URLs

Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website …

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Winning marketing tactics for bounce rates

In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link building efforts. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema …

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Be mindful of googlebot crawlers

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business' online presence. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Without a …

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How to survive your first encounter with doorway sites

Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. The fastest-growing area of social media networking involves posting …

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Focus on ROI Instead of nofollow links

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer! Google's customer is the end user who searches for a keyphrase because they want to get …

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Winning marketing tactics for ROI

Besides keywords, what determines how well your pages rank in search results? Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Instagram's recent emergence into social media has caused marketers for various brands to explore the best …

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I urge you to think about SERPs

Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. Think of it this way. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you …

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Follow a consistent cadence towards bounce rates

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the …

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How to reinvent SEM without looking like an amateur

Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Thin content, however, will do the exact opposite and should be avoided at all costs …

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Learn to do canonical URLs like a professsional

The key to long-term growth is testing and then adjusting course correctly. Although the algorithm update is likely to favour pages that function well on mobile - such as pages that feature readable text without tapping or zooming - if your content is high quality and relates to the search query of …

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The death of URLs

Did we forget to mention that the algorithm will affect search results in all languages globally? Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). The truth about improving website search engine rankings is …

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Double Your Profit With These Tips on white hat SEO

Optimizing your content is truly what most of these other tips have been preparing you for. I'm sure you don't want to spend time creating content no one wants to read. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the …

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