To use a web server parallel, the Apache web server is free but many mission-critical websites use it. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you …

What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). There are two audiences that search must consider: carbon-based life forms and the artificially intelligent …

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and …

Seemingly random things become less so within the right context. Trend spotters are habitual line steppers. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Users will search for simple keywords and you possessing the …

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Stop using keywords in your titles. Why? Because if you don't know how to optimize …

How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that your products would genuinely satisfy. You're not foolin' Google. Lots of repeat customers will pay more to have special privileges. The way you organize …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. You've just done a lot of work on your site (in the implementation phase). Being bumped down in Google's search rankings means potential customers are less likely to stumble on …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites …

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. URL - This is the actual address where the page lives. This isn't super important to the searcher …

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" Buyers have a problem, and they are looking for something to solve that problem. The manner in which you organize and format your web page can have a huge impact …

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely …

Closely tied with consumer video reviews is the re-creation of broadcast ads. A benchmark of 100-300 words is common. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Organic search results have traditionally enjoyed more trust, especially …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. But relax, it doesn't mean that you have to be ready to destroy them on sight. More importantly, the …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. A critical mass of online appearances lends your site credibility. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Don't pretend to be someone else …

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. At the time of this writing, The problems with free hosts are multifold …

Other times, companies will hire specialists to help them with their SEO needs. If a category is only going to be a few products, or potentially none in the future, then don't create it. Making improvements is imperative to customer satisfaction. Google has made speed another factor that affects the …

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …