You need to figure how the cost of such discounts will affect your gross revenue and the average dollar value of a sale. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. It is an unfortunate fact that your …

They compare the performance and context of your content to the strength of your keywords. A new group of agencies specializes in developing digital services. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two …

Wiki software allows multiple users to add, delete, and edit each other's Web content quickly without much technical knowledge, making wikis especially useful. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

Your SEO strategy will go a long way for you and your business with the proper maintenance. The thrill of the hunt is real! Do they go back to Google and try another website? Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. A product or brand that provides benefits consumers consider important and of higher quality than other brands …

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. According to research by Google, smartphone users have a higher buyer intent than desktop users. They're …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Your focus should be less on your rankings and more …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. ocial Bookmarking is another great way of promoting your website. Submit your latest blog …

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Make no mistake: some web directories are completely automated. Although lead generation …

Did you know that the location of your provider's servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. If you want your website to rank well and stay penalty-free, building new links is …

This is a data lake that has gone bad (or was never good). Although these numbers may not correlate to your website stats, you should consider them as a general guideline in terms of your web browser support. This is something to keep in mind if you know your specific …

You need to post at least twice a week to keep a blog lively and encourage feedback. Many times, content sharing is the key goal in of a social marketing program. Founded by Jerry Yang and David Filo, Yahoo! On-page content is a critical component of on-page SEO. Content is …

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. The list goes on! Many small-business owners often …

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

Internet-driven sales have risenat a tremendous rate. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Mobile marketing programs take advantage of current technologies, leading to two-way communications …

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? These engines use algorithms to decide what pages will appear on the front …

An SEO strategy that builds your website's relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. It also applies to domain name selection, inbound …

After implementing any SEO technique, you need to monitor your efforts. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website. Unique product …

In practice, an SEO consultant generally looks after other areas of digital marketing. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The "correct word count" for your home page depends on a number of factors. Yes …

Many local businesses want to improve their results in Google, but aren't sure where to start. Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. These days, the search engines are sophisticated enough to know whether or not the content is valuable …