How to focus on Google algorithms

Wiki software allows multiple users to add, delete, and edit each other's Web content quickly without much technical knowledge, making wikis especially useful. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on …

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Update your keyword stuffing on a regular basis

Your SEO strategy will go a long way for you and your business with the proper maintenance. The thrill of the hunt is real! Do they go back to Google and try another website? Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it's …

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Storytelling is truly the original marketing campaign

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. A product or brand that provides benefits consumers consider important and of higher quality than other brands …

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When it comes to website traffic, more is not always better

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. According to research by Google, smartphone users have a higher buyer intent than desktop users. They're …

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Never underestimate the influence of SEM

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Your focus should be less on your rankings and more …

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The worst advice I've heard about SEM

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is …

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How do you feel about dynamic pages now?

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. ocial Bookmarking is another great way of promoting your website. Submit your latest blog …

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Unheard ways to achieve success with web portals

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Focus on ROI Instead of page impressions

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Make no mistake: some web directories are completely automated. Although lead generation …

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Getting SEO to take off can take time and patience

Did you know that the location of your provider's servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to …

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The truth about cloaking

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. If you want your website to rank well and stay penalty-free, building new links is …

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Why I hate user generated content

This is a data lake that has gone bad (or was never good). Although these numbers may not correlate to your website stats, you should consider them as a general guideline in terms of your web browser support. This is something to keep in mind if you know your specific …

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You need to post at least twice a week to keep a blog lively and encourage feedback. Many times, content sharing is the key goal in of a social marketing program. Founded by Jerry Yang and David Filo, Yahoo! On-page content is a critical component of on-page SEO. Content is …

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Are search volumes affected by backlinks

For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. Guest articles are a …

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Focus on performance, user experience, and organic links

Other times your key people may be involved in other projects and you just don't have enough resources. Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are …

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The secret behind page impressions

Internet-driven sales have risenat a tremendous rate. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Mobile marketing programs take advantage of current technologies, leading to two-way communications …

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Invest in scraping

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

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Lessons I've learned from link research

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being pulled from the copy on their pages? These engines use algorithms to decide what pages will appear on the front …

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Hidden facts about search queries

In practice, an SEO consultant generally looks after other areas of digital marketing. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The "correct word count" for your home page depends on a number of factors. Yes …

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Reasons that people rely on CTR

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. But would you rather set up your …

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Winning marketing tactics for webmaster tools

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. These days, the search engines are sophisticated enough to know whether or not the content is valuable …

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